Facebook Cover Photo Size Guide - Free 2026 Edition
Complete reference for all Facebook image sizes: cover photos, profile pictures, posts, stories, Reels, ads, and more
Using the correct image dimensions for Facebook ensures your content displays properly across all devices. Facebook supports many image formats, and uploading at the wrong size results in unwanted cropping, blurriness, and unprofessional appearance. Bookmark this reference guide to always get your Facebook image specs right.
820x312
Cover Photo Size
170x170
Profile Picture
1200x630
Link Share Image
9:16
Story/Reel Ratio
Cover Photo
Dimensions
820 x 312 px
Aspect Ratio
2.63:1
Max File Size
100 KB (recommended)
Format
JPG, PNG
Best for: Brand showcase, seasonal promotions, announcements, calls-to-action
- +Desktop displays the full 820x312, but mobile crops to 640x360 (centered)
- +Keep important content in the center safe zone (820x312)
- +Upload at 1640x624 for retina/sharp display on high-DPI screens
- +Animated GIFs are supported for cover photos (but keep them under 8 MB)
Profile Picture
Dimensions
170 x 170 px
Aspect Ratio
1:1
Max File Size
N/A
Format
JPG, PNG
Best for: Logo or headshot, recognizable even at small sizes
- +Displayed as 170x170 on desktop, 128x128 on mobile
- +Upload at 170x170 minimum for sharp display
- +The profile picture is displayed as a circle - keep the subject centered
- +On mobile, it overlaps the cover photo by about 25 pixels from the bottom-left
Shared Image (Feed Link)
Dimensions
1200 x 630 px
Aspect Ratio
1.91:1
Max File Size
N/A
Format
JPG, PNG
Best for: Blog post shares, link previews, article thumbnails
- +This is the optimal size for link preview images in the Facebook feed
- +Appears larger in the feed than square images when sharing links
- +Keep text under 20% of the image area for best delivery
- +Upload at 1200x630 minimum; Facebook may display at 470x246 on mobile
Shared Video
Dimensions
1280 x 720 px
Aspect Ratio
16:9
Max File Size
4 GB max, 10 GB for select pages
Format
MP4 (H.264), MOV
Best for: Tutorials, product demos, announcements, vlogs
- +16:9 is the standard widescreen aspect ratio for Facebook video
- +Square (1:1) and vertical (4:5) videos also supported and may perform better in feed
- +Keep videos under 3 minutes for highest completion rates
- +Include captions - 85% of Facebook videos are watched without sound
Story
Dimensions
1080 x 1920 px
Aspect Ratio
9:16
Max File Size
N/A
Format
JPG, PNG, MP4
Best for: Behind-the-scenes, polls, flash sales, daily updates
- +Full-screen vertical format, same as Instagram Stories
- +Safe zone: keep important content in the center 1080x1420 px
- +Avoid placing text or logos in the top 250px and bottom 250px (UI overlays)
- +Stories disappear after 24 hours; Highlights allow permanent saving
Reels
Dimensions
1080 x 1920 px
Aspect Ratio
9:16
Max File Size
4 GB
Format
MP4 (H.264)
Best for: Trending content, tutorials, quick tips, entertainment
- +Same dimensions as Stories but designed for short-form video content
- +Optimal length is 15-30 seconds for maximum engagement
- +Add captions and on-screen text for sound-off viewing
- +Reels get significantly more organic reach than regular feed posts
- +Use trending audio for increased discoverability
Event Photo
Dimensions
1920 x 1080 px
Aspect Ratio
16:9
Max File Size
N/A
Format
JPG, PNG
Best for: Event promotions, conference banners, meetup announcements
- +This is the banner image for Facebook Event pages
- +Displays at 500x262 on mobile - keep text large and centered
- +Upload at 1920x1080 for sharp display on all devices
- +Use high-contrast images so the event title text overlay is readable
Group Cover
Dimensions
1640 x 856 px
Aspect Ratio
1.91:1
Max File Size
N/A
Format
JPG, PNG
Best for: Community branding, group identity, topic illustrations
- +Similar to link share dimensions but slightly different from page cover
- +Mobile displays center-cropped at 640x336 approximately
- +Keep important elements centered for mobile cropping
- +Group covers cannot be animated
Ad Image (Feed)
Dimensions
1200 x 628 px
Aspect Ratio
1.91:1
Max File Size
30 MB
Format
JPG, PNG
Best for: Facebook feed ads, boosted posts, sponsored content
- +Facebook recommends keeping text under 20% of the ad image area
- +Higher resolution images (up to 2560x1440) accepted but may not improve delivery
- +Avoid images with excessive text - use the text overlay tool in Ads Manager instead
- +Test multiple creative variations for best performance
Marketplace Listing
Dimensions
1200 x 1200 px
Aspect Ratio
1:1
Max File Size
N/A
Format
JPG, PNG
Best for: Product sales, local listings, marketplace inventory
- +Square format works best for Marketplace product photos
- +Use well-lit photos with clean backgrounds
- +Include multiple photos from different angles for each listing
- +First photo is the thumbnail - make it the most compelling
Pro Tips for Facebook Images
- 1.Always upload images at the recommended resolution. Facebook compresses lower-quality images more aggressively.
- 2.Use JPG for photographs and PNG for graphics with text, logos, or transparency.
- 3.Keep file sizes reasonable. Facebook compresses images over 1 MB, which can reduce quality.
- 4.For cover photos, design with mobile cropping in mind. Most Facebook users are on mobile devices.
- 5.The Facebook cover photo safe zone is roughly 820x312 on desktop and 640x360 on mobile.
- 6.Use Facebook Page Insights and Ad Manager preview tools to check how your images look before posting.
- 7.For ads, use the Text Overlay tool in Ads Manager to check your text-to-image ratio before publishing.
- 8.Vertical video (9:16) is becoming the dominant format across Facebook - prioritize Reels and Stories.
Common Mistake
Facebook automatically crops images that do not match supported aspect ratios. Always preview your cover photo on both desktop and mobile before publishing, as the mobile crop is significantly different from the desktop view.
Related Tools
Everything You Need to Know
Master the Facebook Cover Photo Size Guide with this comprehensive guide covering setup, features, best practices, and real-world use cases.
?Free Facebook Image Size Guide — Every Dimension You Need (2026)
A comprehensive, always-up-to-date reference for every Facebook image size you need in 2026. Cover photos, profile pictures, shared link images, stories, Reels thumbnails, ad creatives, event headers, group covers, Marketplace listings, and video thumbnails — all in one place with recommended pixel dimensions, aspect ratios, file size limits, and pro tips for each format.
Facebook image specifications change periodically as the platform introduces new features and updates existing ones. Using outdated dimensions leads to blurry photos, unexpected cropping, text that gets cut off on mobile, and rejected uploads that waste time and frustrate teams. In 2026, Facebook supports over 10 distinct image formats across pages, profiles, ads, and groups — each with different optimal sizes, aspect ratios, and safe zones. Our guide consolidates all of them into one reference page so you never have to search Facebook's help center again.
Image quality directly impacts how your page, posts, and ads perform. Blurry cover photos make businesses look unprofessional. Incorrectly sized ad images get rejected or display poorly, wasting ad budget. Stories with text outside the safe zone lose their message on different devices. These aren't cosmetic issues — they directly affect engagement, click-through rates, and brand perception. Pages with properly sized, high-quality images see 30% more engagement than those with poorly formatted visuals.
Whether you're a graphic designer setting up canvases, a social media manager ensuring brand consistency, a small business owner creating your own graphics, or a marketing agency keeping your team aligned, our Facebook image size guide is the single reference you need. Bookmark it, share it with your team, and use it every time you create Facebook visuals.
→How to Use This Facebook Image Size Guide
Find Your Image Type
Browse the reference table to find the Facebook image type you need — cover photo, profile picture, shared image, link preview, story, Reels, ad creative, event header, group cover, or video thumbnail. Each type has its own section with dimensions and tips.
Check the Full Specifications
Note the recommended pixel dimensions, aspect ratio, maximum file size, and supported file formats for your image type. Pay special attention to the "safe zone" dimensions — the area guaranteed to display without cropping across desktop, mobile, and tablet.
Copy and Create
Use the copy button to save all sizes as a quick reference for your design tool. Set up your canvas in Canva, Photoshop, Figma, or any design tool using the exact dimensions. Design within the safe zone and export at the recommended resolution for optimal quality.
✓8 Features of Our Free Facebook Image Size Guide
10+ Image Format Specifications
Cover photo (820 x 312px), profile picture (170 x 170px), shared image (1200 x 630px), link preview (1200 x 628px), story (1080 x 1920px), Reels thumbnail (1080 x 1920px), ad image (1200 x 628px), event header (1200 x 628px), group cover (1640 x 856px), video thumbnail (1280 x 720px), and Marketplace listing (1000 x 750px).
Aspect Ratios for Every Format
Each format includes both pixel dimensions and aspect ratio — essential for designers who work in ratio-based tools like Figma or need to maintain proportions when scaling. Cover photos are 2.7:1, stories are 9:16, shared images are 1.91:1.
Mobile Safe Zone Dimensions
Facebook crops images differently on mobile and desktop. Cover photos lose the top and bottom on mobile, stories have a hidden top section for the UI, and shared images get trimmed in the News Feed. Our guide includes safe zone dimensions for each format so nothing important gets cut off.
File Size and Format Limits
Maximum file sizes for each image type — cover photos support up to 100KB for fast loading, ad images up to 30MB, stories up to 30MB. Supported formats include JPG, PNG, and GIF (where applicable). Exceeding limits causes upload failures or quality degradation.
Copy All Sizes to Clipboard
One click copies all Facebook image dimensions as a formatted reference you can paste into a document, Notion page, Slack message, or team wiki. Share the complete reference with your design team, clients, or freelancers in seconds.
Desktop vs Mobile Display Notes
Notes on how each image displays differently on desktop, mobile, and tablet devices. Cover photos show the full image on desktop but crop significantly on mobile. Stories look different on iOS vs Android. Knowing these differences prevents unexpected visual issues.
Design Tool Setup Tips
Quick setup instructions for popular design tools — Canva custom dimensions, Photoshop canvas presets, Figma frame setup. No more guessing how to translate pixel dimensions into your design tool's interface.
Free and Always Current
No account, no signup, no premium version. The guide is updated regularly as Facebook changes specifications. Unlike static blog posts from 2023 that show outdated dimensions, our guide reflects the current 2026 requirements.
★6 Ways Professionals Use Our Facebook Image Size Guide
Graphic Designers Setting Up Canvases
Set up canvas sizes correctly from the start without guessing or constantly looking up Facebook's latest requirements. Starting with the right dimensions saves 15-20 minutes per design compared to creating at wrong sizes and re-exporting.
Example:
"Creating a cover photo — 820 x 312 pixels on desktop, but keeping text within the 820 x 260 safe zone so it isn't cropped on mobile. Client approved on first review."
Social Media Managers QC-ing Content
Ensure every image meets Facebook's specifications before uploading to avoid blurry photos, unexpected cropping, or rejected uploads. A quick check against the guide prevents embarrassing visual issues that hurt brand perception.
Example:
"Checking ad image specs before sending to the client — 1200 x 628 pixels, under 30MB, and text under 20% of the image area. All green, ready to upload."
Small Business Owners Creating DIY Graphics
Design social media graphics in Canva or Photoshop using the exact dimensions Facebook requires — no more trial and error, no more blurry uploads, no more text that gets cut off on mobile.
Example:
"My cover photo always looked blurry. Turns out I was using a 400-pixel image. The guide showed me I need 820 x 312 pixels minimum. Redesigned it in 10 minutes — looks crisp now."
Marketing Agencies Standardizing Team Output
Keep the entire design and marketing team aligned on correct image specs with a shareable reference that covers every Facebook image format. Reduce revision cycles and back-and-forth between designers and account managers.
Example:
"Shared this guide with our design team — reduced image revision requests by 60% because everyone uses the right sizes from the start. Saves 5 hours per week across the team."
Facebook Advertisers Creating Ad Creatives
Create ad images that meet Facebook's exact specifications for different ad placements — feed ads, right column, stories, and marketplace. Incorrect ad image sizes get rejected or display poorly, wasting both creative time and ad budget.
Example:
"Running feed ads, story ads, and marketplace ads — three different image specs. The guide keeps them all straight. No more rejected uploads or wasted ad spend."
Freelance Designers Onboarding New Clients
Use the guide as a shared reference when onboarding new clients who need Facebook graphics. Send them the link so they understand the specifications and why certain sizes are recommended. Reduces scope confusion and sets professional expectations.
Example:
"Sent the guide to a new client before starting work — they set up their Canva account with correct dimensions and approved designs faster because they understood the constraints."
♥Why Choose Our Free Facebook Image Size Guide?
All Formats in One Place vs Scattered Research
Facebook's image specifications are spread across multiple help center pages — one for cover photos, another for ads, another for stories. Our guide consolidates all 10+ formats onto a single page. One reference, every size you need, no searching required.
Safe Zones vs Guessing About Cropping
Facebook crops images differently on every device. Without safe zone knowledge, your text gets cut off on mobile, your logo disappears in the News Feed, and your ad CTA gets hidden. Our guide specifies safe zones for every format so your visuals display correctly everywhere.
Updated for 2026 vs Outdated Blog Posts
Most "Facebook image size guide" blog posts were written in 2022-2023 and contain outdated dimensions. Facebook has changed several specifications since then. Our guide reflects current 2026 requirements — no outdated specs that cause upload failures or poor display.
Free vs Paid Design Resources
Premium design resource sites charge $10-25/month for specification databases and design templates. Social media management tools include image specs in $49-99/month subscriptions. Our guide provides the exact same information at zero cost — the dimensions, ratios, and tips you need are all here.
One-Click Copy vs Manual Note-Taking
Instead of manually typing dimensions from Facebook's help center into your design tool, use our one-click copy feature to grab all specs instantly. Paste into your team wiki, design brief, or client document. Saves 10-15 minutes every time you start a new Facebook design project.