YouTube Niche Profitability Calculator
Compare up to four niches or video types side by side with your own RPM, views, hours and costs.
Fill in the boxes for at least one niche to see the numbers. Cost can stay empty.
Good to know
- This tool has no built-in income figures for any niche. RPM and views depend on your audience, your country mix, the season and your videos, so the only honest numbers are yours.
- RPM is what you earn per 1,000 views after YouTube takes its share. YouTube Studio shows it for your channel. If you have no channel yet, use a number from a similar channel you know, and treat the result as a rough guess.
- Compare video types or niches with the same kind of numbers. If one niche has real data and the other is a guess, the comparison tells you little.
- Profit per hour counts ad income only. Sponsorships, affiliate links and your own products are not included. Use the other calculators for those.
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About the Niche Profitability Calculator
?What the niche comparison does
It puts up to four niches or video types side by side, using numbers you type for each: income per 1,000 views, views per video, videos per month, hours of work and cost per video. It then shows monthly ad income, profit and profit per hour of work.
It has no income figures of its own. A niche does not have one RPM that applies to every channel, so the tool works only from your own numbers. Everything runs in your browser.
→How to compare two niches in 4 steps
Name each niche
A niche, a series or a video type, such as “tutorials” and “reviews”.
Enter your numbers
RPM, views per video, videos per month, hours of work per video and an optional cost per video.
Add more if needed
Up to four columns, so you can compare more than two options.
Read the table
Compare monthly profit and profit per hour. Gold marks the highest value in a row.
✓What is in the tool
Side-by-side table
Views, ad income, costs, profit, hours and profit per hour.
Profit per hour
Shows which option pays best for the time it takes.
Break-even views
How many views one video needs to earn back its cost.
Your own numbers
No built-in income figures to mislead you.
Copyable summary
One line per niche for your notes.
Private
Nothing you type leaves your browser.
★Examples
Tutorials against vlogs
Tutorials: RPM 4, 6,000 views, 4 videos, 10 hours each. Vlogs: RPM 2, 8,000 views, 4 videos, 5 hours each.
Example:
Tutorials earn 96 a month for 40 hours (2.40 an hour). Vlogs earn 64 for 20 hours (3.20 an hour).
Checking a cost
A video costs 30 to make and has an RPM of 3.
Example:
It needs 10,000 views to earn the 30 back.
Choosing how often to post
The same niche with 4 videos a month and with 8.
Example:
Hours double, so check that views per video stay the same at the higher pace.
♥Limits to know about
Ad income only
Sponsorships, affiliate links and products are not counted.
Your guesses are the result
If the RPM or views are guesses, so are the outputs.
Not a verdict
Profit per hour does not account for what you enjoy or can keep making.