YouTube RPM and CPM Calculator
Work out RPM from revenue and views, and estimate the CPM from views that showed an ad.
Your earnings from ads, as shown in Studio.
Monetized playbacks in Studio. Needed for the CPM estimate.
55 is YouTube’s standard for long videos.
Enter the revenue and the views to see the RPM.
Good to know
- RPM is your revenue per 1,000 views, after YouTube’s share. CPM is what advertisers pay per 1,000 ad views, before YouTube’s share. They differ because YouTube keeps a share and because not every view shows an ad.
- RPM is exact: revenue ÷ views × 1,000. The CPM here is an estimate that assumes you kept the share you enter. The CPM in Studio, which is measured, is more accurate, so use it when you have it.
- Take the revenue, views and monetized views from the same period and the same set of videos. Studio shows them under Analytics, Revenue.
- YouTube’s standard share for the creator on long-form ad revenue is 55%. Check YouTube Help for the current terms, and use your own figure if your revenue includes other sources.
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About the RPM/CPM Calculator
?What the RPM and CPM calculator does
It works out your RPM, the revenue you earned per 1,000 views, from a revenue figure and a view count. If you also give the views that showed an ad, it estimates the CPM before YouTube’s share.
RPM is exact because it is a division. The CPM is an estimate that assumes you kept the share you enter, so use the CPM in YouTube Studio when you have it. Everything runs in your browser.
→How to find your RPM in 3 steps
Take the numbers from Studio
Under Analytics and Revenue, pick a period and note the revenue and the views. Note the monetized playbacks too if you want a CPM estimate.
Enter them
Add the revenue, the views, and optionally the views that showed an ad. Keep the 55% share unless yours differs.
Read the table
RPM, revenue per view, the share of views that showed an ad, and the estimated CPM.
✓What is in the tool
Exact RPM
Revenue ÷ views × 1,000.
Views with ads
The share of views that showed an ad, and revenue per 1,000 of those.
Estimated CPM
Worked back from the share you keep, and labelled as an estimate.
Estimated gross
Ad revenue before YouTube’s share.
Any currency
Change the symbol to match your Studio.
Private
Nothing you type leaves your browser.
★Examples
Finding RPM
420 revenue from 96,000 views.
Example:
420 ÷ 96,000 × 1,000 = 4.38 per 1,000 views.
Views that showed an ad
Of those 96,000 views, 58,000 showed an ad.
Example:
60.4% of views showed an ad, and revenue per 1,000 of those is 7.24.
Estimating the CPM
The same numbers, with a 55% share.
Example:
7.24 ÷ 0.55 = about 13.17 CPM, and about 764 of gross ad revenue.
♥Limits to know about
CPM is an estimate
It depends on the share you enter. Studio’s own CPM is measured.
Use one period
Revenue, views and monetized views should cover the same days and videos.
Shorts differ
Shorts use a different revenue pool, so use the Studio figures for them.