YouTube Sponsorship Calculator
Price a sponsored video from your typical views and the rate you ask, or check what an offer pays per 1,000 views.
Use the median of your recent videos.
You choose this. It is not a market rate.
Only if you want to offer one.
Enter the typical views and the price per 1,000 views you want to ask.
Good to know
- Sponsors often price a video by its expected views, as an amount per 1,000 views. This tool does the sum. It does not know what any brand will pay, so the price per 1,000 views is a number you choose.
- Use the views a typical video gets, not your best one. The median of your last ten videos is a safer number than the average.
- A price also depends on what the sponsor gets: where in the video the mention sits, how long it is, how long the video stays up, whether they can reuse it in ads, and whether you promise not to work with competitors. Charge more when they ask for more.
- Compare an offer with what the same views would earn from ads. If a sponsor pays less than ads would, the video is cheaper for them than for you.
- Send sponsors a clear quote, and keep a written agreement. This is not legal or tax advice.
Related Tools
Earnings Calculator
Estimate ad income from views and your RPM, or work out the views a money goal needs. No built-in rates.
Engagement Rate Calculator
Work out (likes + comments + shares) ÷ views for a video and compare it with your earlier videos.
RPM/CPM Calculator
Work out RPM from revenue and views, and estimate the CPM from views that showed an ad.
About the Sponsorship Rate Calculator
?What the sponsorship calculator does
It does the sum behind a sponsorship price. Many sponsors price a video by its expected views, as an amount per 1,000 views. You give the views and the price per 1,000 views you want to ask, and the tool shows the price for one video and for a bundle.
It can also check an offer you received: it shows what the offer pays per 1,000 expected views and how it compares with the ad income on the same views. It has no built-in rates, because what a brand pays depends on the brand, the niche and the deal. Everything runs in your browser.
→How to price a sponsored video in 4 steps
Enter your typical views
The median views of your recent videos is safer than the average or your best video.
Choose your price per 1,000 views
This is your decision. It is not a market rate.
Set the number of videos
Add a bundle discount only if you want to offer one.
Read the price
You get the price for one video and for the whole deal.
✓What is in the tool
Price from views
Views ÷ 1,000 × your price per 1,000.
Bundles
Several videos in one deal, with an optional discount.
Offer check
What an offer pays per 1,000 expected views.
Compare with ads
The offer as a multiple of ad income on the same views.
Any currency
Change the symbol to suit your deal.
Private
Nothing you type leaves your browser.
★Examples
One video
12,000 views at 20 per 1,000 views.
Example:
12 × 20 = 240 for the video.
A bundle
Three videos of 12,000 views each, with a 10% discount.
Example:
720 before the discount, 648 after it, which is 216 a video.
Checking an offer
An offer of 400 for one video of 12,000 views, with an ad RPM of 3.50.
Example:
400 ÷ 12 = 33.33 per 1,000 views. Ads would earn 42 on those views, so the offer is 9.5 times ad income.
♥Limits to know about
Your price, not a market price
The tool cannot tell you what brands in your niche pay.
Views are a guess
The price rests on views the video may not reach.
Not legal advice
Agree terms in writing, including usage rights and exclusivity.