Platform Income per Hour Calculator
Compare what each platform pays you per hour of work, using your own income and hours.
Enter the income and hours for at least one platform to see income per hour.
Good to know
- Type what each platform actually paid you in one month, and the hours you spent on it in the same month. The tool has no built-in earnings per follower or platform, because those would be guesses.
- Count all the work for that platform: planning, filming, editing, posting and replying. If one video is posted to several platforms, split the hours in a way that you can explain.
- Income per hour is only one measure. A platform with a low figure may bring viewers to one with a high figure, and income is not the only reason to post.
- Use a month or more of real income. One month of income from a single sponsor can distort the comparison, so say so in the name if that is the case.
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About the Platform ROI Calculator
?What the platform income calculator does
It compares what each platform you work on pays you for the hours you put into it. You type the income and the hours for one month on each platform, and it shows income per hour and each platform's share of your income and of your time.
It has no built-in earnings per follower or platform scores, because those would be guesses. Only the numbers you type are used. Everything runs in your browser.
→How to compare platforms in 3 steps
Name each platform
YouTube, a short-video app, a newsletter, or any channel you work on.
Enter income and hours
What it paid you in one month and the hours you spent on it in that month.
Read the table
Income per hour, and each platform’s share of income and of hours.
✓What is in the tool
Income per hour
Income divided by hours for each platform.
Share of income
How much of your income each platform brings.
Share of hours
How much of your time each platform takes.
Up to six platforms
Add or remove rows as you need.
Copyable summary
One line per platform.
Private
Nothing you type leaves your browser.
★Examples
Two platforms
YouTube paid 480 for 60 hours. A short-video app paid 60 for 30 hours.
Example:
YouTube earns 8 an hour and the app 2 an hour.
Where the time goes
The same two rows.
Example:
YouTube brings 89% of the income for 67% of the hours.
A one-off sponsor
One month includes a large sponsorship.
Example:
Say so in the platform name, because one month can distort the comparison.
♥Limits to know about
One measure
Income per hour does not include reach or other reasons to post.
Needs real numbers
A guessed income gives a guessed result.
Hours are hard to split
Decide how to share the time for content posted in several places.